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Sharing the benefits of rural tourism


Responsible tourism is an important lifeline for many rural areas, creating jobs and boosting the local economy, as tourists visit attractions, eat out, and buy local produce and souvenirs. As our locations are away from the tourist hot spots, they can make a real difference to many local people and businesses.

How we share the benefits of rural tourism

600 local jobs

600 local jobs across the UK. An average of 60 jobs created for the rural community at each of our locations.

£20 million

Each year, our guests spend an estimated £20 million per annum in local rural communities outside of our locations.

Sustainable employment

With our locations open 365 days a year, we provide reliable employment and year-round trade for local businesses.

Promote the local area

Supporting and establishing tourism campaigns, we help to promote the surrounding area and regions in which we are located.

£100 million invested

Since 2006, we have invested approximately £100 million into rural areas across Great Britain.

Local jobs

Our cabin locations are open every day of the year and our occupancy rates average 92%. This allows us to offer reliable jobs and career opportunities, from part-time housekeeping roles to full time management roles. For many of our team members being able to live and work in their local area is a major benefit and it means we play our part in stemming the exodus of people from rural to urban areas.

To support people to grow their own business ideas in rural areas, we have joined forces with The Prince’s Countryside Fund to launch a new start up grant. This will help individuals to develop their ideas and crucially to build their business in the local area, stimulating economic growth from within.

Local suppliers

We buy and contract locally, keeping as much of our own spend in the area as we can. For our guests, discovering and sampling regional specialities is part of their holiday experience, and we buy food, drink, crafts and other items from local suppliers. 

We also offer our guests a range of holiday adventures and extras from local suppliers. This includes activities such as horse riding and canoeing , and everything from cruises on Loch Lomond to vineyard tours in Hampshire. 

As well as our guest-related produce and services, we award contracts to local tradespeople for cabin maintenance and we use the services of local wildlife and ecology experts. 

“Forest Holidays are in many ways our ideal customer as they strive to supply local goods and services to help provide their guests with a really local experience. They are an asset to the area.”
Thaymar Ice cream, suppliers to Sherwood Forest

Local tourism

Our holiday offer is based around connecting people with nature and the areas they are visiting. There’s no fence around our locations, no franchise restaurants and no entertainments committee. It is our policy to actively encourage our guests to go out, explore and enjoy what the area has to offer. We recommend and market local restaurants, pubs, and businesses, tell people which butcher we are buying our sausages and bacon from, and showcase local produce and crafts in our shop.

Our blog, Forestipedia, promotes the areas around our locations, list seasonal events and provides inspiration for tourists who are looking for UK holidays.

Supporting Rural Tourism

Hear from Scottish tourism leaders discussing how Forest Holidays is stimulating the local economy and supporting businesses around the Loch Lomond and Trossachs National Park.

Our commitments to 2024

We are committed to increasing the economic and employment benefits that we bring to our rural communities through tourism. We commit to:

Create more jobs in rural communities

Create more jobs in rural communities

Increase local spend

Increase local spend in rural communities

recruit 80% of teams from our rural communities

Recruit 80% of teams from our local communities

100 British retail supply chain

Aim for a 100% British retail supply chain

Double the supply of local produce

Double the supply of local produce to our locations

Donate 10p from every hot drink sold

Support a rural business start up every year with The Prince's Countryside Fund