25 May 2020 marked the start of English Tourism Week, an annual celebration of English Tourism spearheaded by VisitBritain. English tourism generates £106 billion for the UK economy every year and supports 2.6 million jobs. It’s also a major employer of young people and a hub for entrepreneurs, independent brands and family businesses.
Due to the current situation there’s never been a more important time to champion your favourite destination and throw your support behind small, local businesses.
We are proud to back the campaign and we’d love for you to get involved too. Here’s how you can take part and help rural UK tourism thrive again.
What is English Tourism Week?
English Tourism Week takes place on Bank Holiday Monday 25 May to Sunday 31 May. It aims to highlight how essential tourism is to the UK economy and showcases the innovation, vibrancy and diversity within the sector.
Understandably the focus of this year’s campaign is going to look at ways we can help English tourism to recover. VisitBritain will be working closely with stakeholders including the government, MPs and ministers to raise awareness of just how vital English tourism is - which is why your voice matters more than ever before.
VisitBritian says: “English tourism touches everyone – visitors, residents, businesses and destinations. It’s one of the few sectors active in every part of the country.
How does Forest Holidays support English tourism?
Rural tourism is a lifeline for many communities and it’s at the very core of what we do.
We’re deeply rooted in the remote areas we’re based in and strive to make a real difference in local people's lives. So far we’ve…
- created 600 jobs (and counting) across the UK
- invested £100 million into rural areas across Britain
- and our guests spend an estimated £20 million per year in local rural communities
Some of the other ways we support English tourism include:
- offering our guests a range of holiday adventures and extras from local suppliers
- awarding contracts to local tradespeople for cabin maintenance
- using the services of local wildlife and ecology experts
- buying locally so our guests can discover regional delicacies and specialities
- providing sustainable employment to local people all year round
- establishing promotional campaigns to promote local areas
- working with local charities and partners such as Wildlife Trusts
The most incredible thing is, we couldn’t do any of this without the support of our amazing guests. Each meal you have at a local town’s restaurant and every souvenir you buy at a small village boutique has an impact. It can boost the local economy, create jobs and help off-the-beaten-track areas of the country become strong and resilient for years to come.
Find out more about how your forest escapes support local people and rural communities
Support English Tourism Week for free at home
You don’t have to splash out on a huge donation to back English Tourism Week. In fact there are lots of ways you can support the industry from the comfort of your own home.
VisitBritain is asking the public to follow the campaign on social media. You can share your favourite holiday memories, send in photos and post facts or statistics to help spread the word to as many people as possible.
Simply head to the website and download the guide to see what you can do. You’ll be in great company as Prince Charles is Patron of the campaign.
Share your holiday memories with Forest Holidays
Use the hashtag #EnglishTourismWeek20 to share your favourite English holiday memories and don’t forget to tag Forest Holidays and use the hashtag #MyFavouriteMemory if any of them include our locations.
Your Facebook videos, Instagram snaps and Tweets help to bring everyone together at this time and serve as an uplifting reminder that when the time is right to escape to the forest again, it’ll be there waiting for you.
For more information about English Tourism Week, visit the website.